Clay - Semi Matte Creates matte moveable control and pliable grip and texture. Sulphate Free . Paraben Free matte .mould. control Creates matte moveable control and pliable grip and texture. Starts as a cream and sets as clay controls misbehaving hair strands. Warm product in palm of hands manipulate into damp or dry hair. Hold Factor: 8/10 Benefits: short sharp styles / mould and control / add structure.